Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives

About the project

Most models of tourism in the Mediterranean area are based on mass tourism and follow a fragmented vision of the region as a sum of different markets. Med Pearls aims at internationally positioning the Mediterranean as a unique and integral destination to experience the Med lifestyle through SlowTourism (ST), inviting travellers to discover sustainably and responsibly new destinations while taking time to have direct contact with local communities. The project will deliver a set of 26 new ST products created by local Destination Management Companies (DMCs) and ICT enterprises thanks to financial and technical support called Product Development and Innovation Facilities. The idea is to create similar experiences based on the typology of products and themes agreed among partners, therefore, visitors will live similar experiences, of the same quality, in any of the 13 areas targeted by Med Pearls. The project will address both local and international markets, like the USA, Canada, Northern Europe, Russia or Asia, organising a comprehensive commercialisation and marketing strategy. 

Key information

Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Spain, Egypt, Greece, Jordan, Italy, Palestine

Financial data

3 million
Total budget
2.7 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

8
Partners
6
Countries
10
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Project outputs

Documents

Videos

What will be improved?

The positive effects of Med Pearls activities are linked to the creation of job opportunities deriving from the development of Slow Tourism products and the associated extension of the average length of stays of travellers. Additionally, less known touristic areas will be promoted by exploiting local resources in a respectful, responsible sustainable way, and local communities/businesses will play an essential role in the creation of Slow Tourism products. Finally, the Med Pearls cross-selling strategy will ensure that the Mediterranean is commercialised as an integral tourist destination, and not simply as a sum of different markets.

Who will benefit?

  • 630 private actors among Destination Management Companies, accommodation owners, transportation companies, sport and active tourism companies, ICT start-ups
  • 120 public entities 
  • Tourists and local communities
     

Expected achievements

  • 390 people trained on Slow Tourism products development, marketing and promotion 
  • 2 facilities for product development and innovation in the Slow tourism sector 
  • 26 Slow Tourism products and 6 ICT solutions created
  • 40 marketing and visibility initiatives to promote the developed tourism products and destinations 
  • 13 action plans for the implementation of Slow Tourism strategies in pilot areas
     
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Project news

Peach trees blooming in Med Pearls Imathia pilot area of Greece

The awakening of nature takes place in the plain of Imathia, Greece.

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Project news

Bedouins of Egypt: Slow Tourism Elements in Alexandria, Bedouin - by Med Pearls

Bedouin culture has been around for years, and it is the true epitome of slow tourism. Come find out what you can see along the Lakes of Mariout and Edku!

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Slow tourism: short interview with a Med Pearls beneficiary in Palestine

Interview with Mr. Murad Jarrar, owner of the “Everywhere for Travel and Tourism” company.

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Med Pearls Call for Proposals for ICT solutions applied to Slow Tourism

Open to MSMEs, the objective is to finance ICT solutions to support the Slow Tourism products currently being developed in the Med Pearls pilot areas from the 6 project countr…

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Med Pearls presents: the authentic Italian lifestyle experience

What makes Italy so beautiful? artistic beauties and history, seaside landscapes, wonderful mountains... it's authenticity!

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Med Pearls insights on women inclusion in digital Tech-Tourism in Palestine

Increase women’s participation in training on digital technologies in tourism and enhance access to technology.

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Med Pearls talks about being a more sustainable traveler

Slow Travel should include essential principles for transportation that seek to protect the environment and to promote relatively slow types of travel.

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The Med Pearls Slow Travel tips of the month - April!

Let us guide you through yet more interesting tips and locations of the Mediterranean region!

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Med Pearls Greek pilot areas' traditional customs and rituals

Are we ready for the carnival? How the crazy carnival days in Greece are connected with Easter holidays?

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More than 70 people meet in Catalonia for the Med Pearls Tourism Bridge Event

On March 3, 4 and 5, Catalonia hosted more than 70 people from six countries in the Catalan counties of Anoia and Les Garrigues.

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Med Pearls highlights the need for women’s inclusion in Tech-Tourism

Women significantly play into Palestine’s startup and Tech ecosystems

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Med Pearls presents: living the slow tourism in Palestine

Learn about tourism oportunities in Jenin and Jerusalem Wilderness: a lot to see, a lot to learn, a lot to discover.

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Med Pearls: slow travel tips of the month of March

Let us guide you through yet more interesting tips and locations of the Mediterranean region!

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Med Pearls presents: first Italian Pearls chosen as destinations for sustainable tourism

Get to know the first Italian Pearls chosen as destinations for sustainable tourism and total respect for nature.

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Med Pearls grant winners in Catalonia

The Med Pearls project anounces the allocation of funds for the creation of Slow Tourism products in the Catalan regions of Anoia, Les Garrigues and Ribera d'Ebre

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Med Pearls presents: Winter & Summer activities in Greece

Apart from the mountain and the sea Pieria Region in Greece has a lot of other activities that are waiting for you. Discover them!

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Med Pearls presents Ajloun reserve, a case of slow tourism in Jordan

Ajloun is a unique destination showing an outstanding example of slow tourism by transforming a reserve to a complete touristic area with impressive benefits for tourists and …

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Med Pearls: slow travel tips of the month of February

Let us guide you through yet more interesting tips and locations of the Mediterranean region!

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Med Pearls presents: Slow Tourism in the Middle East

The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID-19 it has accelerated immensely and has almost become a new norm without people even realising.

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Med Pearls: Meet our Subgrant Awardee - HubAdventure from Egypt!

Learn about the winners of the slow tourism product creation call for subgrants, First stop: Egypt!

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Med Pearls: from slow to sustainable tourism, advancing together

Med Pearls training content, tourism products created, and network will be capitalised under RESTART MED!

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Med Pearls: Coptic cultures & Christmas in the Saint Mina Monastery in Egypt

Christmas, a time of healing and inner peace for all. Get to know how Coptic cultures celebrate the joyous occasion in one of the project’s Med Pearls pilot areas of Egypt.

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Med Pearls presents a sustainable tourism replicable case

A successful case of sustainable tourism in the Alps that can be replicated in Mediterranean destinations.

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Med Pearls presents "Technology & Tousim - How is Tech Revolutionazing Tourism?"

Tourism as a sector relies heavily on ICT to guarantee its operations. SMEs need suport to operate a digital transformation to face its new …

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Med Pearls: Opportunities and prospects for ‘ICT powering Med Tourism’ presented at Cairo-ICT exhibition

Egyptian Med Pearls partners hosted the project's 1st Bridge event, bringing together partners, ICT and Tourism Companies from 6 countr…

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Med Pearls presents traditional customs in Greece

When December comes, a sweet Christmas impatience is born and spreads quickly in Greece daily live. In Pieria and Imathia customs and traditions become protagonists while the days are counting down to Christmas…

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A closer look at the Med Pearls destinations: Jerusalem Wilderness, a breath-taking land to explore

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you t…

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Med Pearls look into 2021: reviewing and wishing you happy holidays!

The Med Pearls partners had a very intense year, in this article we want to make a recap of 2021, say thank you to who is making this project possible and wish a happy new yea…

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Med Pearls: NEW Calls for Slow Tourism product creation in Egypt, Palestine & Jordan

Up to 3 grants per country amounting up to € 20.000 each for the best Slow Tourism Product proposals for Egypt, Palestine and Jordan pilot areas. Deadline February 22, 2022.

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Med Pearls: slow travel tips of the month of December

Let us guide you through yet more interesting tips, locations and festivities of the Mediterranean region!

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Med Pearls: First granted slow tourism products

Med Pearls has completed the evaluation of the proposals to acquire subgrants for the creation of Slow Tourism products across 5 Mediterranean countries Egypt, Greece, Italy, Jordan and Palestine. A total of 11…

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A closer look at the Med Pearls destinations: Ribera d’Ebre, the land of the Ebro River.

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you to explore the county of Ribera d’Eb…

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Discover the Med Pearls destination: Lakes Mariout and Edku in Alexandria, Egypt.

Join us in a series of articles to discover the different "Pearls" of the Med Pearls network. Today, we invite you to explore lakes Mariout and Edku in Alexandria, E…

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A closer look at the Med Pearls destinations: Anoia, the land of castles.

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you to explore the county of Anoia, in C…

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In all Seasons, Deir ‘Alla awaits you! Read feature by Med Pearls

The Jordan Valley is a long and narrow fertile strip of sparsely populated land; it is 105 Km long in length, with an average of 10 Km that opens and reaches the Dead Sea, the…

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A closer look at the Med Pearls destinations: Pieria-Mount Olympus in Greece, an irresistible combination of mountain & sea

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. I…

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Med Pearls: Slow Travel tips of the month of October

Let us guide you through the most interesting tips, locations and festivities of the Mediterranean region!

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A closer look at the Med pearls destinations: Al-Montazah District.

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you to explore the Al-Montazah district …

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A closer look at the Med Pearls destinations: Sabina, a land to discover in slow motion

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you to explore Sabina, in Italy.

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A closer look at the Med Pearls destinations: Imathia, a natural work of art

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you to explore the prefecture of Imathia…

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Med Pearls: Deadline Extension for Call for Proposals for Product creation (EXCEPT for Catalonia)

Deadline to submit applications for the Call for Proposals for Slow Tourism Product Creation has been extended to the 15th October ONLY for …

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Med Pearls seeks a contractor to develop the brand & visual identity of project spin-off

Tender to create a single unifying compelling brand and visual identity for the the Med Pearls project commercialisation spin-off. Deadline 10 October 18h CEST

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A closer look at the Med Pearls destinations: Jenin Governorate, a land of oportunities

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we invite you to explore the Jenin Governorate in …

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A closer look at the Med Pearls destinations: Castiglione di Sicilia, Italy

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this publication, we will explore Castiglione di Sicilia, Italy.

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Med Pearls is looking for a Tourism Promotion and Commercialisation Expert

Deadline for submission of bids: 26th September 2021 at 17h CEST.

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Palestine: Med Pearls project is looking for an audio-visual team

Palestine Wildlife Society is seeking to hire an audio-visual team to produce videos and pictures in Palestine Pilot Areas. Deadline for applying is 8th September 2021.

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Discover the Med Pearls destinations: Les Garrigues, the land of olive oil

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this first publication, we invite you to explore the county of Les G…

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A closer look at the Med Pearls destinations: As-Salt, a little ancient marble

Join us in a series of articles to discover the different "pearls" of the Med Pearls network. In this first publication, we invite you to explore the city of As-Salt…

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Med Pearls: Open call to create a pool of mentors in the field of sustainable/slow tourism product creation

Selected experts will provide technical expertise to Destination Management Companies (DMCs) or Incoming Travel Agencies to develop Slow Tou…

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Med Pearls: Clear guide to the Call for Proposals for Subgrants of the Med Pearls project

The definitive guide and answers to frequently asked questions on the Subgrants application process.

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Italy: Med Pearls project is looking for an audio-visual team

Mediterranean Pearls APS is seeking to hire an audio-visual team to produce videos and pictures in Italy Pilot Areas. Deadline for applying is 31st of August 2021, 5PM CET.

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Med Pearls: how to attract the Dutch market with your Slow Tourism products?

In the last edition of this series of articles, we will be presenting key-insights on how to commercialise Slow Tourism products to the key out-bound market of the Netherlands…

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Med Pearls project in Jordan links sustainable tourism with coastal management.

Discovery Travel & Tourism LLC participated in the Synergy and Stakeholders Consultation workshop organised by MED4EBM.

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Med Pearls project is looking for a web development company

The Palestine Information and Communication Technology Incubator is seeking to hire a service provider for the creation of the Med Pearls Online Platfform. Deadline: August 22nd, 4PM EEST.

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Med Pearls: Calls for Slow Tourism product creation in Egypt, Italy, Palestine, Jordan & Greece

Up to 4 grants per country amounting up to € 20.000 for the best Slow Tourism Product proposals for Egypt, Italy, Palestine, Jordan and Gree…

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Med Pearls: Call for Proposals for Slow Tourism Product Creation (Catalonia, Spain)

Access now to the pre-announcement of the Spanish Call for Proposals for Slow Tourism Product Creation. The Calls for Med Pearls pilot areas in Egypt, Jordan, Palestine, Italy…

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Egypt: Med Pearls project is looking for an audio-visual team

The Confederation of Egyptian European Business Associations is seeking to hire an audio-visual team to produce videos and pictures in Alexandria. Deadline for applying is 2nd July 2021, 5PM CET.

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Med Pearls: how to attract the Switzerland market with your Slow Tourism products?

In this series of articles, we will be presenting key-insights on how to commercialise Slow Tourism products to key outbound markets. On this edition: the keys of the Swiss ma…

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Med Pearls: how to attract the US market with your Slow Tourism products?

In this series of articles, we will be presenting key-insights on how to commercialise Slow Tourism products to key out-bound markets. On this edition: the keys of the United …

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Med Pearls: how to attract the British market with your Slow Tourism products?

New edition of this series of articles with key-insights on how to commercialise Slow Tourism products to main out-bound markets: the keys of the British market.

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Med Pearls organises a new B2B event: Strengthening the Mediterranean Tourism Sector

Over 30 travel agencies from the Mediterranean region have already registered for this B2B networking action. Register by 18 May.

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Med Pearls: best practices manual for the promotion of tourism destinations is out!

Check out the latest study of the Med Pearls project, which presents top tips for the promotion and commercialisation of tourism destinations.

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Med Pearls: how to attract the Swedish market with your Slow Tourism products?

If you want to place your Slow Tourism products on the Swedish market, don't miss out on this publication with operators, fairs, media and much more!

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Med Pearls: how to attract the German market with Slow Tourism products?

Key insights to develop and commercialise Slow Tourism products targeting specific out bound markets. In this edition: the keys of the German market!

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Med Pearls: How to attract the French market with your Slow Tourism products?

Key insights to develop and commercialise Slow Tourism products targeting specific out bound markets. First release: the French market!

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Med Pearls: key commercialisation tips to reach the international demand

Get key practical recommendations to boost your commercialisation strategy of slow tourism products thanks to the new Med Pearls publication: main tour operators, main channel…

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Med Pearls: Can your tourism package be considered Slow Tourism?

Check out if your tourism products and packages are within the requirements of the Slow Tourism philosophy, your strong points and your areas for improvement.

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Med Pearls: How to implement Slow Tourism in your destination?

Don't miss out key strategic information on how different tourism destinations from around the world have successfully implemented the Slow Tourism approach.

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Med Pearls: results of the market research on Slow Tourism demand are online

Find out about the most strategic outbound markets for Slow Tourism towards the Mediterranean region.

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Med Pearls releases the most comprehensive publication to date on Slow Tourism

Join us in this series of articles where the main conclusions of this study will be unveiled. First release: Conceptualization and trends on Sustainable and Slow Tourism.

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Get to know the 13 Med Pearls pilot areas!

The Med Pearls project is working in 13 areas of 6 countries to develop the first ever cross-border offer of Slow Tourism experiences in the Mediterranean region.

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Med Pearls: tender for external audit services

Med Pearls project Lead Beneficiary in Spain: 'Agència Catalana de Turisme', is looking for an external auditor. Deadline for submitting bids is 03/08/2020

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04 June 2020
Med Pearls partner 'Palestine Wildlife Society' is looking for an external auditor

Interested applicants are invited to submit their bids by 15th of June 2020.

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04 May 2020
Med Pearls project is looking for an external auditor

Med Pearls Italian project partner 'APS Mediterranean Pearls' is looking for an external auditor. Deadline for submitting bids is 12 of May 2020.

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07 January 2020
Med Pearls: a new approach to sustainable tourism

The Med Pearls project will create 26 sustainable slow tourism experiences in 6 Mediterranean countries, the so-called "Mediterranean Pearls"

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