Med Pearls Awareness Raising Event Pilot Areas: Montazah and El Alamein - Egypt

The Alexandria Chamber of Commerce in cooperation with CEEBA (The Confederation of Egyptian European Business Associations) invites all national tourism stakeholders and tourism SME to its online event:

Developing Slow and Sustainable Tourism in Egypt
On Thursday, 13th of August at 11.00 hrs am CET

The online event will introduce the EU funded ENI CBC MED Med Pearls Project, a cross-border project that aims to internationally position the Mediterranean as an integral destination of quality and excellence for Slow Tourism.

In two pilot areas in Alexandria -already historically known as "the pearl of the Mediterranean"- innovative slow tourism products (the Med Pearls) will be developed and promoted with the support of local tourism agents. ICT SMEs will also be involved by creating promotional tools, inclusive games and other ICT solutions.

11:00 – 11.30hrs    
Welcome: Ahmed El WAKIL, president of Alexandria Chamber & ASCAME
EU Support for Egypt’s Tourism Sector
Juana MERA-CABELLO, Head of Sector II Operations: Economic Cooperation, EU Delegation in Egypt

Egypt and ENI CBC: H.E. Amb. Reda BEBARS
Advisor to Minister of International Cooperation and Head of EU Cooperation

Keynote address: H.E. Mohamed El SHERIF, Governor of Alexandria (tbc)
Capitalizing on the Slow Tourism Trend in Egypt 

11:30 – 12.30 hrs    
Introduction to the ENI CBC MED MedPearls Project
Dr. Alaa EZZ, Secretary General, CEEBA

Keynote Address: Sustainable Tourism, a new global tourism trend and its challenges for Egypt: H.E. Hisham ZAAZOU, Former Minister of Tourism

Keynote Address: Current status of Egypt’s tourism industry and strategies to recover after the COVID19 crisis: 
Ahmed El WASSIF, Board Member Federation of Tourism Chambers

For registration please contact

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