Cultural Routes for Sustainable Social and economic Development in Mediterranean

About the project

There is a need for building up an area of peace and stability in the Mediterranean, reducing disparities, increasing opportunities for decent life and jobs for all, promoting dialogue and understanding for peaceful coexistence. The CROSSDEV project proposes a way to address these challenges through the exploitation of local culture and heritage to be turned into assets for socio-economic local development. CROSSDEV expects to increase tourism competitiveness and attractiveness of less known destinations and rural areas, enhancing the Cultural Routes experiences such as those of the Council of Europe (e.g. Phoenicians Route and IterVitis), Palestine (Abraham Path) and Jordan (Jordan Trail). To achieve this goal, the project will set up a cross-border tourism framework to enhance sustainable tourism policies, to promote tourism-related business and to develop community-led action plans. CROSSDEV will enable to increase skills and knowledge, contributing to better tourism practices which benefit socio-economic development and the protection of the environment and cultural heritage.

Key information

Cultural Routes for Sustainable Social and economic Development in Mediterranean
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Italy, Jordan, Lebanon, Palestine

Financial data

2.5 million
Total budget
2.2 million
EU contribution
Project co-financing


Project in numbers

Technical outputs

Project duration

Start date
End date





Project outputs



What will be improved?

The creation of a common cross-border tourism framework among the partner organisations will increase the attractiveness of emerging destinations and the exploitation of untapped tourist resources, with more job/development opportunities for less-known tourist destinations and depressed rural areas. The project will also generate innovative sustainable products, increase cooperation among public and private stakeholders, create business opportunities and promote Mediterranean cultural routes and historical connections. Moreover, the project will contribute to the skills of public authorities and businesses in support of sustainable tourism and social inclusion in local communities.

Who will benefit?

  • Micro and small businesses, local guides, farmers, food and handicraft manufacturers, tourism managers, tour operators
  • Public authorities, civil society organizations
  • Local communities and tourists

Expected achievements

  • 5 local action plans for the promotion of less known touristic destinations.
  • 3 cross-border agreements for the development of common strategies to increase tourism during low season
  • 8 cultural and historical sites enhanced 
  • 30 enterprises/economic operators participating in cross-border business events
  • 5 new Sustainable Touristic Products pursuing innovation and diversification of the touristic offer
  • 15 private actors substantially and actively involved in new touristic initiatives, also via the “ad hoc” Digital Territorial ICT platform Art Planner developed to promote sustainable tourism initiatives
  • 2 cross-border business events to promote new Sustainable Tourism Products and enterprises networking

Project news

09 December 2019
Tourism must be a tool, not a goal

Tourism must be used as a tool to achieve sustainability. In no way sustainability should be used as a way to increase tourism flows. Interview with Prof. Alessia Mariotti of University of Bologna.


Project news

05 December 2019
Sustainable tourism: introducing the CROSSDEV partnership

The CROSSDEV project is implemented by 7 partners across 4 countries: Italy, Jordan, Lebanon and Palestine. Let's introduce them.


Project news

11 November 2019
Getting started, CROSSDEV kick-off meeting in Rome

Unexpected quotes, common views and sweet treats: the CROSSDEV kick-off meeting in Rome has gathered all partners to start building new routes for sustainable tourism.