About the project
Today salinas across the Mediterranean are suffering from environmental pressures and economic stress. Their products face strong competition from cheaper land-produced salt and from the world trade. To stay viable, salinas are confronted with the choice of closing, industrializing the production or changing the business orientation towards sustainable tourism and new artisanal products. This third option is the idea behind MedArtSal. The project will define a sustainable and adaptable management model for artisanal salinas including, among others, a marketing strategic plan and a biodiversity strategy. With this aim, MedArtSal project addresses both salinas managers and institutional policy-makers. On the one hand, salinas managers will receive up-to-date training on how an artisanal salina should be managed in order to remain competitive, especially by diversifying products. On the other hand, institutional policy-makers will help build the management model which will be further tested in two artisanal salinas in Spain and Tunisia. Finally, a network of Artisanal Mediterranean Salinas will be created to capitalize the project results in the long run.