A pitching event featuring 11 groundbreaking ideas from entrepreneurs was organized in Jordan on the 12th September 2023 under the banner of the "Urban Sustainable Development SOLutions Valuing Entrepreneurship - U-SOLVE" project. This initiative is supported by the ENI CBC Med program and implemented collaboratively by five countries: Cyprus, Greece, Palestine, Egypt, and Jordan.

The diverse range of ideas presented during the event spanned critical sectors including water, food, waste management, sustainable tourism, and renewable energy. Entrepreneurs from across Jordan cities participated, showcasing their innovative solutions to address pressing urban challenges.

The event, hosted in Jordan, saw the assessment of all 11 ideas by a professional committee comprising representatives from the public sector, private industry, academia, and non-governmental organizations. This multidisciplinary approach ensured a comprehensive evaluation, taking into account various perspectives and expertise.

Dr. Fahmi Abualrub, a key figure in sustainable development and a prominent member of the U-SOLVE project, highlighted the significance of the event in advancing the goals of the project. He stated, "The U-SOLVE project is committed to fostering sustainable solutions that address the unique challenges faced by urban environments. This pitching event is a testament to the innovative spirit and dedication of entrepreneurs across the region."

The event concluded with the announcement that five outstanding ideas out of the 11 will be awarded €10,000 in cash support through the U-SOLVE project. This financial boost aims to empower entrepreneurs to further develop and implement their solutions, contributing to the overall advancement of urban sustainable development.

The U-SOLVE project continues to be a beacon of collaboration and innovation in the realm of sustainable development. By bringing together the expertise of multiple countries, it strives to create lasting impact and positive change in urban communities.