A Practical Guide: Crowdfunding for CCI Projects in the South Mediterranean Region

Under the INVESTMED project, project partner, EMEA collaborated with Verkami, the leading reward crowdfunding platform in Spain and one of the largest in Europe, to develop a practical guide for entities in the cultural and creatives based in the Southern Mediterranean.

The guide briefly explains the different kinds of crowdfunding, focusing on reward crowdfunding and explains which companies are more suited to the approach and at what stage. It then runs through a step-by-step guide on how to launch a campaign, communication tips to grow the community, and advice on pitching the rewards to encourage more people to donate. It is aimed at MSMEs looking for alternative financing given that in the region, accessing finance presents myriad challenges for small and medium businesses.