iHERITAGE Italy Offers Unique Training Opportunity for Entrepreneurial Development in Cultural Heritage Sector


The iHERITAGE project is offering a training course to support the development of startups in the cultural heritage sector. This innovative program is designed to provide knowledge, skills, tools, and competencies to entrepreneurs, research institutions, and anyone interested in launching new startups in the field of cultural heritage.

The training program will consist of three meetings and workshops that will focus on topics such as entrepreneurial development, the creation of innovative products and services, marketing strategies, and European projects. Through these workshops, participants will have the opportunity to co-design new entrepreneurial projects, acquire new skills and knowledge, and exchange experiences with others in the field. 

Training Programme “Business model, marketing and fundraising strategies”

Innovative solutions for innovation, marketing and business development - Friday, February 17th, 2023 – 15:00 / 19:00
  • Key Enabling technologies and new strategies for tourism, creative and cultural enterprises
  • Best practices: the iHERITAGE project and case studies related to new technologies (AR/VR/MR, holograms, 3D reconstructions, digital products, etc.)
  • New challenges for research and practical applications
  • Innovative and digital contents, products, and services
  • Innovation and new strategies for marketing and communication
  • Workshop: the Communication Plan
The idea, the product and the company: strategies and methodologies for business start-up and the development of new products or services - Friday, February 24th, 2023 – 15:00 / 19:00
  • Startups and innovation: good practices and failures
  • Mapping of resources, customers and needs
  • Workshop: Value Proposition Canvas
  • Workshop: Value proposition definition
  • Workshop: Business Model Canvas
  • Impact analysis and Theory of Change
  • Workshop: SMART Goals
Planning entrepreneurial development: elements and methodologies for accessing funding and opportunities - Friday, March 3rd, 2023 – 15:00 / 19:00
  • Fundraising, public and private funding
  • Planning and Euro-planning: new tools for businesses
  • Workshop: monitoring, identification and analysis Calls for tenders and funding opportunities
  • Workshop: the pitch
  • Workshop: the project management plan

The online trainings will begin on Friday, February 17th and will be held from 3:00 PM to 7:00 PM for three consequitive weeks. Interested participants can register for free at https://forms.gle/baTNPMqCRNRCvcBV7.

Don't miss out on this unique opportunity to enhance your entrepreneurial skills and contribute to the preservation and innovation of cultural heritage. Register now to join the iHERITAGE training program