Action Aid Palestine (AAP), INTERNISA partner in Palestine, organized a special training in the digitalizing tourism sector. It targeted 60 young women and graduates in the tourism sector in the governorates of Ramallah, Bethlehem and Hebron aimed at enhancing their digital skills during and after the COVID-19 crisis.

The training which took place in January 2022 lasted for five days during which the female workers and graduates in the tourism sector were introduced to the most important technological developments, and required skills in the labour market of tourism . It aimed at building the capacity of participants and improving their skills in using the most updated techniques in marketing, especially in social media marketing and focuses on commercial brand, design and advertising.

Trainees were introduced to the correct means for branding and using the updated techniques in looking for work, identifying and branding their tourist products.