Limassol, Cyprus – In a bid to enhance the growth and competitiveness of the local olive industry, the Department of Agriculture of Cyprus (DOA) organized a two-day seminar titled “Brand Development Strategies for Olive Producers.” Held on 12th and 13th June 2023, the event took place at the DOA premises in Limassol and attracted a diverse group of participants, including both beneficiaries of ARTOLIO and other olive producers.

The seminar aimed to equip olive producers and millers with valuable insights and techniques to develop and promote their brands effectively. Recognizing the increasing demand for high-quality olive products both locally and internationally, the DOA collaborated with industry experts to provide guidance on strategic brand development.

Leading the seminar was Mr. Michalis Maimaris, a renowned business consultant and certified trainer at M.M. Knowledge Training & Consulting Ltd. With years of experience in the field, Mr. Maimaris offered his expertise and shared practical knowledge on brand development strategies tailored specifically for olive producers.

Throughout the two-day event, participants engaged in interactive sessions, workshops, and discussions, delving into various aspects of brand development. Topics covered included market research, brand positioning, packaging design, marketing and communication strategies, and leveraging digital platforms for brand promotion.

The ARTOLIO seminar provided olive producers with invaluable knowledge and tools to effectively develop and promote their brands. By investing in brand development, producers can differentiate themselves in the market, build customer loyalty, and ultimately contribute to the growth and sustainability of the local olive industry.

The inclusion of both ARTOLIO beneficiaries and other olive producers created a dynamic environment for knowledge exchange and networking opportunities. Participants had the chance to share their experiences, challenges, and success stories, fostering collaboration and fostering a sense of community among olive producers in Cyprus.

The seminar not only focused on theoretical aspects, but also provided practical insights by showcasing real-world examples of successful brand development in the olive industry. Participants were encouraged to apply the learned strategies to their businesses and take advantage of the growing demand for high-quality olive products worldwide.

Mr. Andreas Christou, the Director of the DOA, expressed his satisfaction with the seminar's outcome, stating, "We are delighted to have organized this seminar to empower our olive producers with brand development strategies. By equipping them with the necessary tools and knowledge, we aim to elevate the reputation of Cypriot olive products on a global scale."

The Artolio seminar marked a significant step towards advancing the olive industry in Cyprus. By encouraging brand development and providing support to producers, the DOA aims to strengthen the sector, increase its market share, and ensure the long-term sustainability of Cypriot olive products.

As the olive industry continues to evolve and face new challenges, initiatives like the Artolio seminar play a crucial role in empowering producers, fostering innovation, and promoting the reputation of Cypriot olive products in the global marketplace.