STAND Up! partners launch a call for a technical assistance to develop and implement a performance marketing campaign
In the framework of STAND Up!, MedWaves together with Texfor organised the 2nd edition of the WeMed Award that aimed to promote an inclusive transition to sustainability in the Mediterranean. This edition recognised success stories of sustainable businesses in the textile and clothing sector. There were two categories (Northern and Southern shores of the Mediterranean) and each of them awarded 2 prizes.
Objective of this call
To design and implement a Search Engine and Social media performance marketing campaign for an Egyptian fashion start-up. The strategy should be implemented on Facebook, Instagram and TikTok and Google and should have a duration of 6 months.
The overall objective is to increase the reach of the brand, increase web traffic, leads and conversions.
Description of tasks
- Analysis of the marketing and communication strategy of the start-up. A two-page report with the results of the analysis should be delivered.
- Design the search engine and social performance marketing campaign for Google search engine, Facebook, Instagram and TikTok during 6 months. The campaign will have to be organised in at least 3: exposure phase, consideration phase and conversion phase.
- Implementation of the campaign. Bi-weekly/monthly reports on the actions developed and the results obtained will be prepared by the consultant.
- Deliver a final report on the results of the campaign will be delivered by the consultant. The report should clearly inform about the results of the KPIs agreed in the strategy.
Check the detailed description of the work, selection process, eligible costs aswell as the eligibility criteria in the Terms of References
The deadline to apply is 21st June 2023 (included).
Offers must be sent to Anna Ibañez (aibaneza@gencat.cat) and Alessandro Miraglia (amiraglia@gencat.cat) with the subject “Performance marketing campaign”.