In this video, part 2 of the explainers on Capacity Building activities, Prof. Giovanni Ferri, of LUMSA University, project partner of INVESTMED, explains the coaching and mentoring programme that took place at the beginning of 2023.

21 business ideas from Egypt, Lebanon, and Tunisia were coached and mentored according to sustainable business management principles, strengthening them and ensuring pitch readiness. The business ideas were all in the sectors of the green economy, blue economy and the cultural and creative industries.

Watch to find out more about the activities and the lessons learned.