Extra virgin olive oil marketing workshop, in the ARTOLIO project in Kalamata (Greece).

The workshop is organised in the framework of the ARTOLIO project (Profitable and Sustainable Artisanal Olive Oil Industry in the Mediterranean). ARTOLIO, the European project to support small olive producers across the Mediterranean, which is part of the ENI CBC MED programme for cross-border cooperation in the Mediterranean, is a "platform" concerning the Mediterranean basin involving operators from the Mediterranean countries of Israel. Its main objective is to exploit and promote the extra virgin olive oil market by investing in equipment and know-how in traditional olive oil producers and small mill owners.

The workshop will focus on the value of extra virgin olive oil as a product with unique characteristics and the methods that can be used to communicate these characteristics. 

The principles and methods of marketing and communication techniques specific to extra virgin olive oil marketing companies will be presented in order to provide participants with a solid basis on how to promote their product.

The workshop is addressed to current participants of the ARTOLIO programme, but also to a limited number of entrepreneurs and farmers, who can register at https://forms.gle/NRfME45seQTsiJ7K6.

The workshop is the first of a series of workshops to be organised in the framework of ARTOLIO related to olive oil market entrepreneurship. 

The workshop on the marketing of extra virgin olive oil, within the ARTOLIO programme, will be held on Tuesday 1 March at 18:00 at the ELGO-Dimitra premises in Kalamata.

The 2-hour workshop on the marketing of standardised extra virgin olive oil will be held on Tuesday 1 March at the ELGO-Dimitra premises in Kalamata.

The workshop is organised within the framework of the ARTOLIO programme (Profitable and Sustainable Artisanal Olive Oil Industry in the Mediterranean). ARTOLIO, the European Programme to Support Small Olive Oil Producers in the Mediterranean, which is part of the ENI CBC Med programme for cross-border cooperation in the Mediterranean, is a "platform" for the Mediterranean basin with actors from the Mediterranean countries of Israel, Greece, France, Cyprus, Palestine, Jordan and Spain, and its main objective is to utilise and promote the extra virgin olive oil market by investing in equipment and know-how of traditional olive oil producers and owners of small olive mills.

The workshop will focus on the value of extra virgin olive oil as a product with unique characteristics and on methods that can exploit these characteristics in communication.

Marketing principles, methods and communication techniques will be presented, especially for companies dealing with extra virgin olive oil, in order to provide participants with a substantial basis on how they can promote their product.

The workshop is addressed to those already participating in the ARTOLIO project. The workshop is the first of a series of workshops to be organised within ARTOLIO on entrepreneurship in the olive oil market.