MEDUSA - Research and study of market demand, supply and competitiveness

The MEDUSA project, faced with the slowdown in tourism in the Mediterranean region, aimed to transform the tourism model into a sustainable and competitive model, addressing current sectoral challenges such as the predominance of mass seaside tourism, through the development of interventions to promote adventure tourism in the region.
This document is a study of market demand, supply and competitiveness.The methodology used was based upon the various actions designed by the MEDUSA project and it is structured in 5 blocks/actions:
- Action 1. Conceptualisation, identification of the characteristics and trends of adventure travel;
- Action 2. Technical factsheet with generic information on 5 relevant countries/markets;
- Action 3. Identification and analysis of tour operators of each country;
- Action 4. Analysis of products sold by tour operators;
- Action 5. Technical factsheet with key information and recommendations to design adventure.