The video illustrates the current situation of the organic sector in Jordan in the frame of the ORGANIC ECOSYSTEM project. The video features Tamam Al-Khawalda, Head of Organic Agricultural Products at Jordan's Ministry of Agriculture and lead beneficiary of the project. 

Current Situation:

• Jordan's organic agriculture sector is small but has strong growth potential.
• Total organic farmland is 1,478 hectares, concentrated in Zarqa and Madaba.
• The main organic crops are olives, dates, fruits, and vegetables.
• Challenges include low consumer awareness, high production costs, and limited market size.

Potential Solutions:

• Increase consumer awareness about the benefits of organic products.
• Reduce production costs through cooperation, new technologies, and government support.

Project Contribution:

• The ORGANIC ECOSYSTEM project aims to improve the competitiveness of the organic sector by creating a cross-border ecosystem for businesses and SMEs.
• It established new organic value chains through a participatory approach to identify needs and develop innovative solutions for better market access.

Key Takeaways:

• Organic agriculture offers environmental and health benefits, but faces challenges in Jordan.
• Raising awareness, reducing costs, and expanding markets are crucial for growth.
• The ORGANIC ECOSYSTEM project supports these goals through collaboration and innovation.