The video illustrates the current situation of the organic sector in Greece in the frame of the ORGANIC ECOSYSTEM project. It features Katerina Sotiropoulou, President of INNOPOLIS (project partner) and Dimitris Therianos, Founder & CEO of THERIANOS FAMILY FARMS (SME involved in the project).

Current Situation:

• Greece's organic sector focuses on olive trees, tomatoes, and grapes, but faces challenges.
• Limited awareness among farmers and consumers hinders growth.
• Certification costs and lack of infrastructure pose barriers for small and medium-sized farms.

Potential Solutions:

• Raise awareness: Educate farmers and consumers about the benefits of organic agriculture.
• Support certification: Implement government subsidies or incentives to make certification easier and more attractive.
• Improve infrastructure: Collaborate with public and private sectors to invest in better distribution and marketing networks for organic products.

Project Contribution:

• The ORGANIC ECOSYSTEM project created an organic database and technical assistance platform.
• It fostered business alliances between North and South Mediterranean countries.
• The project aims to continue these efforts and support a thriving organic agriculture industry in Greece.

Key Takeaways:

• Greece's organic sector has potential but needs to address awareness, affordability, and infrastructure challenges.
• The ORGANIC ECOSYSTEM project provided valuable resources and connections to boost the sector.
• Investing in sustainable practices like organic farming benefits farmers, consumers, and the environment.