First LIVINGAGRO online Business to Business event links Innovators and Stakeholders of the olive oil sector in Greece
On July 20-22, the Mediterranean Agronomic Institute of Chania (MAICh) coordinated sixteen 15-minute online presentations for the LIVINGAGRO project’s first B2B event. The free event attracted 59 participants: farmers, agronomists, marketers, managers, exporters, researchers, and others involved with agri-food products and agroforestry. A number of the participants also scheduled one-to-one meetings with innovators who offered solutions to challenges in the olive oil, olive, and livestock sectors in Greece.
Taking place on the Praxi Network platform, the event was designed to bring together innovators with Greek farmers and professionals. The presentations covered a wide range of topics:
• Intercropping in Olive Groves
• Precision Agriculture
• Health Benefit Determination
• Olive Tree and Olive Oil Authentication
• Preparation for Climate Change
• Re-using Traditional Practices in Agroforestry
A detailed Catalogue of Innovations is available on the LIVINGAGRO project web page both in English and Greek language; each innovation was also described in Greek on the Praxi Network platform. Press releases were distributed to a number of Greek publications, especially those focused on agriculture, as well as being shared on many Facebook and LinkedIn pages, and on Twitter.
For those unable to attend the July event, there will be additional presentations and one-to-one meetings in Chania (Crete) in December, most likely in a hybrid online / face-to-face format (conditions and regulations permitting).