Med Pearls brings Breathing Land to two international travel fairs to promote slow tourism.


This year, during the months of October and November, the Med Pearls project has attended its two first international travel fairs to promote the Breathing Land brand. The TTG Travel Experience in Rimini, and the World Travel Market in London, have been the two first events chosen and have given the project the chance to promote internationally its slow tourism offer across the mediterranean. Join us in the following article to find out more.

TTG Travel Experience - Rimini, Italy

TTG Rimini is one of the two trade shows that was selected by the Prom&Com team of Breathing Land Team to star promoting the 13 Mediterranean regions of the Med Pearls project, and all the slow and responsible experiences that have been developed in the 6 countries involved. The fair is a medium size tourism show that is very important for the Italian market and has a big presence of other international buyers.

The show lasted from the 12th to the 14th of October, and the project participated under the main stand of the Catalan Tourist Board of Catalonia. Together with other important Catalan tourism companies, and with the help of the promotion team from the Catalan Office in Milan, during the show the project was able to conduct interviews with tour operators and media from different markets that were interested in the touristic offer created. Furthermore, Breathing Land was also able to attend the networking event Meet&Match. A free flow workshop attended by over 450 international buyers from different regions and markets such as Benelux, Nordic Countries, Switzerland, Germany, UK, USA, Brazil or Canada.

World Travel Market (WTM) - London, United Kingdom

World Travel Market is one of the biggest tourism trade shows in the world, and has a long history of more than 40 years of very successful editions. Opened in 1980, the fair is considered the biggest sales opportunity in the industry and represents always a good moment to present new products, services, and brands. This year's edition, after the two years of the pandemic, was considered the “back to normal” one.

The show lasted from the 7th to the 9th of November and, as it happened with TTG Rimini, the project participated under the main stand of Catalan Tourist Board of Catalonia. The stand had the presence of more providers, such as hotels, agencies, associations, wineries, service providers, Catalan destinations and so on. Interestingly, one of the Breathing Land DMC members, Traveltec, was also present under the umbrella of ACAVE (Spanish Association of Especialized Travel Agencies).

During the show, Breathing Land was also able to be part of some of the stand’s activities, like the Catalan Tourism Board Gala Dinner organised on the first day with media and operators from the UK and Ireland, and was also able to attend some of the conferences organised by the fair. However, due to the importance of the launching of Breathing Land, all the efforts were put in arranging meetings with as many buyers as possible. From tour operators, travel agents, to reporters and travel magazines, all showed great interest in the slow tourism products created, and were keen to learn more about the 6 countries the project represents. 


In conclusion, the attendance to the two shows have been a good opportunity to raise awareness of the Breathing Land brand, and detect the necessities of the market that the project is able to help in. For example, one of the most requested necessities from the buyers met was information about the DMCs of the project. Around 90% of the meetings held, started with tour operators and travel agents expressing a clear need to have professional partners in some of the destinations. Furthermore, there were also a lot questions regarding the growing trend in the travel industry to customise trips and offer sustainable experience. Companies currently seek to create trips more experiential, unique, and locally involved. Thus, both the Med Pearls project and its brand Breathing Land showed to be a good asset to target this necessities, since it proved to be a reliable source of contacts, information, and unique experiences to offer in new travel products. 

        Med Pearls at the WTM 2022


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