La Boutique Sociale is designing a solution to be able to shift from a traditional linear economy through keeping resources in use for as long as possible, recover and reuse materials by collecting and upcycling secondhand clothing as well as recycling fabrics in Lebanon.

STAND Up! has selected 4 circular fashion start-ups in Lebanon to scale and move to the incubation phase, among which La Boutique has been selected. The chosen start-ups will receive additional business and financial support to become more competitive and seize business opportunities in the Mediterranean.