MedSNAIL Narrative Labels to raise awareness of products linked to local history, tradition and culture.

Narrative labelling is a tool inspired by the strategic instruments developed by Slow Food and ultimately aims to promote a more homogeneous identification between products from a specific area, thus fostering a sense of shared identity and a more direct association between the area and its local products. Each of the MedSNAIL pilot areas has identified local products adapted to and consistent with their natural environment and developed labels that highlight descriptive characteristics associated with their territorial context, historical trajectory and connections with the intangible practices and traditions of local communities.