OENOMED

Photo by Vindemia Winery on Unsplash

Qualification et Promotion des filières viti-vinicoles des Aires Protégées de la Méditerranée

About the project

There is no doubt that the wine sector is very important for the Mediterranean region at multiple levels: economic, social and environmental. The latter aspect is at the core of OENOMED. Greener consumers put pressure on wine producers to achieve more sustainability as highlighted by the growing demand for bio-dynamic wines. MSMEs of the sector need to address this challenge if they want to stay competitive, especially if we assume that they will not be able to compete in volume with big wineries. OENOMED intends to support wine MSMEs to go greener and take advantage of the unique natural assets of the Mediterranean Protected Areas. These areas have enormous potential that are calling for green and environmentally friendly businesses. The project will strengthen MSMEs both technically and economically, getting them ready to grow, using the wine quality labels developed by the partners in the concerned Protected Areas.

Key information

Acronym:

OENOMED

Full title:

Qualification et Promotion des filières viti-vinicoles des Aires Protégées de la Méditerranée

Thematic objective:

A.1 Business and SMEs development

Priority:

A.1.2 Euro-Mediterranean economic clusters

Countries:

Tunisia, Italy, France, Lebanon

Financial data

2.7 million

Total budget

2.5 million

EU contribution

10%

Project co-financing

Highlights

Project in numbers

Partners

Countries

Technical outputs

Project duration

Start date

17 November 2020

End date

16 December 2023

Partnership

News

Events

Library

Deliverables

Documents

Videos

Objective

To qualify and promote the wine sector MSMEs in Mediterranean Protected Areas by enhancing the uniqueness of these areas and fostering the adoption of green technologies, sustainable business practices and joint commercial strategies

What will be improved?

The wine MSMEs will widen their market in close synergy with the Protected Areas involved in the project and will generate long-term and sustainable impact by creating new quality brands and commercial networks. The sales of MSMEs will consequently increase, thus, offering consistent opportunities for business growth and job creation. Another result of the project will be the positive impact on the economic and environmental life of the Protected Areas by showing that combining natural protection and business development is far from being incompatible.

Who will benefit?

7,000 Mediterranean wine MSMEs in the 4 participating countries
Management authorities of the Protected Areas
Local authorities
Researchers and wine sector professionals
Wine consumers that will benefit from new green and high-quality brands

Expected achievements

Creation of a new quality label “Wine from Mediterranean Protected Areas”
Local and Mediterranean Charters on "Innovative viticulture in protected areas" signed by 80 MSMEs
40 advisory and consultancy services provided to MSMEs for the implementation of the Local Charters and promotional campaigns
Participation in 30 international wine fairs with “Protected Areas Wines” stands
Memorandum of Understanding on Local Action Plans "Defining the vineyards of the future" signed by 12 MSMEs
Organization of business-to-business meetings to link wine producers with international buyers and distributors
At least 40 MSMEs financially supported to develop sustainable wine production in Protected Areas and to implement marketing campaigns

Contribution to policy-making

The project foresees the participation of decision-makers in the Public-Private-Citizens Action Groups that will draft the Local Charters as well as the Mediterranean Charter. Besides, workshops with decision-makers will be implemented throughout the project life in order to foster the ownership of the project results. The creation and exploitation of a commercial brand called “Wine from Mediterranean Protected Areas” (VAPMED) by MSMEs will be supported by both the partners and the involved decision-makers after the end of the project. Last but not least, the drafting and signature by MSMEs of the Memorandum of Understanding on the Local Action Plans "Defining the vineyards of the future” will be an unequivocal commitment from the wine sector.

About the project

Acronym

OENOMED

Title

Qualification et Promotion des filières viti-vinicoles des Aires Protégées de la Méditerranée

Description

Le secteur vitivinicole joue un rôle important dans les pays de la Méditerranée, au plan économique (20 Mrd EUR d’exportation de l’aire MED–2018 OIV), social (1,5 million AWU, maintien d’activité en zone rurale, etc.) et culturel/paysager (14 vignobles déjà patrimoines UNESCO). Face aux attentes des consommateurs, la question de l’environnement prend une place croissante dans ce secteur, avec de nouvelles contraintes pour les entreprises (p.ex. sur l’usage des intrants), mais surtout des opportunités comme en témoigne le développement rapide des vins bio. Il y aura une augmentation rapide au niveau global du secteur lié aux produits naturels et respectueux de l’écologie tels que les vins bio; selon l’Organic Wine Report 2019 de l’IWSR la production de vin bio aura une croissance du +9,2% entre 2017 et 2022. Les marchés européens joueront un rôle central dans cette évolution car l’Europe même absorbera le 78% de la consommation de vin bio. Le marché du vin est donc de plus en plus sensible aux produits «vertes» et les MPME ont tout intérêt à relever ce défi qui concerne aussi la survie même de la viticulture de qualité à moyen et long terme. Il est possible de renforcer les réseaux vitivinicoles d’excellence et leurs «chaines de valeur» en liant la viticulture aux opportunités de qualification et de promotion que les Aires Protégées peuvent apporter. L’objectif général de OENOMED est la qualification et la promotion des filières viti-vinicoles de MPME dans les Aires Protégées de la Méditerranée, en valorisant les spécificités du territoire et en adoptant des innovations vertes. OENOMED prévoit pour les MPME la mise en œuvre de solutions technologiques et organisationnelles durables en mesure d’améliorer l’efficacité, la qualité et la durabilité de la production et aussi le renforcement des réseaux d’entreprises MED de la filière vitivinicole avec une «marque» de qualité qui permettra aux MPME de profiter des réseaux environnementaux pour élargir leur marché.

Role

Name of the organisation

Country

Region

Contact

Lead beneficiary

National Trade Union Chamber of Producers of Alcoholic Beverages-UTICA

Tunisia

Tunis

Partner 2

General Directorate of Agricultural Production

Tunisia

Partner 3

Parc Régional des Châteaux Romains

Italy

Lazio

Partner 4

Conseil pour la recherche agricole et l'analyse de l'économie agricole

Italy

Partner 6

Conseil départemental de l'Hérault

France

Languedoc-Roussillon

Partner 7

Institut National de la Recherche Agronomique

France

Partner 8

Syndicat de l' Appellation d'Origine Contròlée languedoc

France

Languedoc-Roussillon

Partner 9

Reserve Naturelle du Shouf- Reserve Biosphère Société Al Shouf Cedar

Lebanon

Partner 10

Union Vinicole du Liban

Lebanon

Partner 12

Institut Supérieur Agronomique de Chott-Mariem

Tunisia

Partner 13

ARSIAL - Agence régionale pour le développement et l'innovation de l'agriculture du Latium

Italy

Partner 14

Université Saint-Joseph de Beyrouth

Lebanon

Associates

Role

Name of the organisation

Country

Associate 1

Sète agglopôle méditerranée

France

Associate 2

Direction Général de l'Environnement et de la Qualité de la Vie - Ministère des Affaires Locales et de l'Environnement

Tunisia

Associate 3

Institut Supérieur Agronomique de Chott-Mariem

Tunisia

Associate 4

ARSIAL - Agenzia Regionale per lo Sviluppo e l'Innovazione dell'Agricoltura del Lazio

Italy

Associate 5

Syndacat de l'Appellation d’Origine Protégée Picpoul de Pinet

France

Associate 6

Thau en Méditerranée

France

Associate 7

MINISTERE DE L'AGRICULTURE ET DES RESSOURCES HYDRAUKIQUES ET DE LA PECHE Groupement Interprofessionnel des Fruits

Tunisia

Associate 8

Alyafi Group

Lebanon

Associate 9

Associazione per l’Agricoltura Biodinamica

Italy

Project news

29 September 2022

OENOMED in France launches a call for subgrants in the wine sector

Deadline for submitting applications: October 24, 2022

Sustainable tourism

Technology transfer

Elderly care

Water efficiency

About the project

Key information

Financial data

Highlights

Project in numbers

Project duration

Partnership

News

Events

Library

Deliverables

Documents

Videos

Objective

What will be improved?

Who will benefit?

Expected achievements

Contribution to policy-making

About the project

Associates

OENOMED in France launches a call for subgrants in the wine sector

OENOMED in Tunisia launches a call for subgrants in the wine sector

OENOMED recrute un chargé financier et assistant collaborateurs pour l’Union Vinicole du Liba

OENOMED in Lebanon introduces you to the Chouf biosphere reserve

OENOMED in Lebanon launches a call for tenders for the development of an e-commerce website

Tunisia: the OENOMED project recruits a financial manager for the General Directorate of Agricultural Production

OENOMED highlights the link between protected areas and viticulture in Tunisia

Find out more about OENOMED's partners: the team of the Société de Gestion de la Technopole de Borj Cédria (SGTBC), Tunisia

Tunisia: the OENOMED project is hiring an auditor for the General Directorate of Agricultural Production

Get a closer look at OENOMED's partners: the Hérault Departmental Council team, France

Tunisia: OENOMED project is looking for an external auditor

Tunisia: OENOMED project recruits an auditor for the Technopole Management Company of Borj Cédria

Italy: OENOMED project recruits two researchers

Press conference of the OENOMED project: towards the development of the wine sector in Mediterranean protected areas

Find out more about OENOMED's partners: the CNSPBA-UTICA team, Tunisia

Tunisia: OENOMED project is recruiting!

Projects view

Tunisia: OENOMED launches the kick-off for the promotion of wine-growing sectors in protected areas in the Mediterranean