MEDUSA
Photo © EU Neighbours by Khaled Taleb
Development and promotion of Mediterranean Sustainable Adventure Tourism

About the project

The Mediterranean region is one of the world’s leading tourist destinations. Facing growing competition and deterioration of the political and security situation, the destination has demonstrated symptoms of a slowdown, which makes the recovery of the sector an economic priority. This downturn may also present an opportunity to transform the tourism model into a sustainable and competitive one, addressing current sectorial challenges as the predominance of mass seaside tourism, dependent on the European market and territorial imbalances. MEDUSA will tackle these joint challenges via targeted and inter-related capacity building and cross-border interventions to develop and promote adventure tourism in the region, a niche which grew by 195% between 2010 and 2014. By designing and testing routes and itineraries that offer improved adventure tourism products, MEDUSA will contribute to job creation and income for local communities in the medium and long term. Moreover, the project has the potential to reveal lesser-known destinations and attract tourists throughout the year.

Key information

MEDUSA
Development and promotion of Mediterranean Sustainable Adventure Tourism
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Spain, Jordan, Lebanon, Italy, Tunisia

Financial data

3.3 million
Total budget
2.9 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

7
Partners
5
Countries
9
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Project outputs

Documents

Videos

What will be improved?

The visibility of less-known destinations and local communities able to generate and improve adventure tourism products will be increased, resulting in new job opportunities, especially for women and youth. Furthermore, a more balanced distribution of tourist streams in terms of seasonality and geographical areas will be supported, as well as the inclusion of local communities in the tourism business. In addition, the project will focus on the environmental footprint of tourism activities through safeguarding biodiversity, wildlife, natural resources, and rural communities.

Who will benefit?

  • 110 public authorities among tourism and environmental ministries, regional and national governments, municipalities, tourism boards and associations 
  • 250 organisations from the private sector including tour operators and travel agencies, tourist guides, SMEs, farmers, hotel developers, NGOs
  • 60 civil society organisations among heritage organisations, sports associations, park and wildlife organisations 
  • Local communities in 135 municipalities
     

Expected achievements

  • 1 global market research and analysis report on adventure tourism in the Mediterranean region
  • 33 training sessions organised on sustainable destination management and business planning
  • 10 strategic alliances to foster public-private destination management in a sustainable manner 
  • 1 adventure tourism product co-creation programme
  • 10 new or improved adventure tourism products 
  • 3 cross-border adventure tourism routes, itineraries and day trips
  • 1 marketing strategy to establish relationships with tour operators and travel agencies
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Project news

MEDUSA: Tender for the Design of the Mediterranean Adventure Treasures Marketing Strategy and Alliance

MEDUSA project partner JITOA is looking for a consultant to develop a marketing strategy and business plan.

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Project news

Tunisia: MEDUSA Training on “Sustainable Tourism Destination Management”

WWF North Africa is organizing three online training sessions dedicated to adventure tourism stakeholders working in the area Ben Arous, Gabes and Mednine.

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Project news

MEDUSA is looking for a Destination Management Expert

Our project partner WWF is looking for a consultant to support key stakeholders working on sustainable adventure tourism in the establishment of strategic alliances and stewardship.

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Project news

MEDUSA: The magical cave Qadisha Grotto in Lebanon

With 10 million years of age, Qadicha Grotto, tucked in the mountain overlooking the Qadicha Valley, is the oldest visitable cave in Lebanon.

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Project news

MEDUSA trainings on sustainable tourism in Catalonia

MEDUSA project will carry out 4 online free training sessions about sustainable tourism between November and December addressed to Catalan stakeholders.

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Project news

MEDUSA presented during Viandanti Festival in Puglia

The second edition of the Viandanti Festival was held in Puglia, in the cities of Altamura and Santeramo, from 11 to 13 September 2020.

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Project news

MEDUSA: discover the Jordan trail, from Um Qais in the north to Aqaba in the south

This long distance hiking trail traverses the diverse landscapes of the country, like the wooded hills in the north, the rose rock of Petra and the beaches of the Red Sea.

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Project news

MEDUSA: The adventure of hunting your own autumn meal

Mushroom hunting, mushrooming, mushroom picking, shrooming… everybody uses a different term but everybody agrees about this: autumn in Catalonia would not be the same without mushrooms.

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Project news

MEDUSA: a naturally enchanting hidden gorge in Catalonia

Up until very recently, Congost de Mont-rebei, an astonishing gorge located in between the two provinces of Lleida and Huesca, could be considered one of the least known but most impressive natural jewels of Ca…

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Project news

MEDUSA explores Martina Franca, Italy

The capturing city of Puglia, south Italy is home to the most surreal adventure and eco-tourism spots. Its calming nature is therapeutic to those who visit.

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Project news

MEDUSA: Mornag, Tunisia. A Historically Rich Destination

Djebel Ressas is a high and rugged outcropping of Jurassic limestone situated on the horizon southeast of Tunis.

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Project news

MEDUSA: training of trainers on sustainable tourism destination management

MEDUSA partner WWF North Africa has launched the capacity building program by organizing the first training of trainers online session on “sustainable tourism destination mana…

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Project news

MEDUSA: A Virtual Glimpse into the Charming Town Of Fatri, Lebanon

Located in the Caza of Jbeil, you will find the cozy village of Fatri. It may be small and it may be unknown territory for most, but its charm and beauty are astonishing.

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Project news

[Get to know MEDUSA's territories] Aqaba, Jordan

Aqaba is the only coastal city in Jordan, located on southernmost at the Red Sea. Despite the small coast line, Aqaba has over 25 diving sites to choose from.

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Project news

MEDUSA: Archaeotrekking in the countryside of Monopoli, Italy

Archaeotrekking is a recently born tourist formula that combines the discovery of the archaeological beauties with hiking.

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Project news

Tourism: MEDUSA attends national geo-parks committee meeting in Tunisia

The meeting was organized by the National Office of Mines (ONM) of Tunisia.

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Project news

MEDUSA: auditor for the Tunisian partner WWF

The WWF World Wildlife Fund North Africa, partner of the MEDUSA project, is looking for an external auditor to carry out a mission to audit the expenditure made within the framework of the MEDUSA project.

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Project news

[Get to know MEDUSA's territories] Snorkeling and kayak excursions in Puglia

During the excursions, it’s possible to admire amazing seabeds, and they usually include basic briefings on kayaks and snorkeling.

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Project news

[Get to know MEDUSA's territories] Burqu, Jordan

The reserve holds a year-round open ecolodge that is very close to Burqu castle and Burqu Dam with a capacity of 30 people.

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Project news

04 June 2020
[Get to know MEDUSA's territories] The Alt Empordà, Catalonia

Sea or mountains? A question most people ask themselves before planning their next vacation: you will find both in the region of Alt Empordà, Catalonia!

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Project news

25 May 2020
[Get to know MEDUSA's territories] Azraq, Jordan

The Azraq wetland is the only oasis in the Arabian Desert with a self-replenishing system that has allowed it to sustain itself throughout the years.

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Project news

21 May 2020
Tunisia: MEDUSA is looking for a trainer on sustainable destination management

MEDUSA project is looking for a tourism trainer to deliver a training on sustainable destination management in Tunisia.

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Project news

18 May 2020
[Get to know MEDUSA's territories] The Unique Taste of Lebanon: Manaqish

Man'ousheh, which is the Lebanese equivalent of Pizza, carries its own unique culinary bubble that food enthusiasts are sure to appreciate.

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Project news

10 May 2020
[Get to know MEDUSA's territories] Trekking in the ravines of the 'Terra delle Gravine' natural park, Italy

Located in the Italian region of Apulia, the 'Terra delle Gravine' Nature Park is a paradise for hikers characterized by the extre…

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Project news

06 May 2020
[MEDUSA sister projects] MED PEARLS

This article forms part of a series of publications under MEDUSA project, where we present projects related to ours around the Mediterranean (“sister projects”).

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Project news

06 May 2020
[MEDUSA sister projects] CROSSDEV

This article forms part of a series of publications under MEDUSA project, where we present projects related to ours around the Mediterranean (“sister projects”).

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Project news

06 May 2020
[MEDUSA open tender] Local trainer on sustainable destination management

MEDUSA project is looking for a tourism trainer to deliver a training on sustainable destination management in Catalonia.

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Project news

05 May 2020
[MEDUSA - Open Tender] ASCAME is looking for an external auditor

The deadline for the submission of bids is 20 of May 2020.

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Project news

29 April 2020
[MESUDA Open Tender] Training of Trainers for Sustainable Tourism Destination Management

MEDUSA project is looking for a consultant/trainer to carry out an online Training of Trainers on sustainable destination management.

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Project news

29 April 2020
[Get to know MEDUSA's territories] Kfarselouan, Lebanon

Nestled between the summit of the Mount of the Church and the bottom of the Jamani River, the Lebanese village of Kfarselouan is rich with its beautiful nature and old history.

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Project news

29 April 2020
[MEDUSA sister projects] AQUACYLE

This article forms part of a series of publications under MEDUSA project, where we present projects related to ours around the Mediterranean (“sister projects”).

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Project news

28 April 2020
MEDUSA - Open Tender: Consultant for International Benchmarking Study

MEDUSA project is looking for a consultant to carry out a Study for the Identification and Analysis of Sustainable Innovative Practices in Adventure Tourism.

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Project news

20 April 2020
[Get to know MEDUSA's territories] Explore Catalonia on greenways by bike

Greenways, or “vies verdes”, how they are called locally, are former railway infrastructures, nowadays in disuse, that were converted into cycling or hiking routes.

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Project news

14 April 2020
[Get to know MEDUSA's territories] Ksour, Tunisia

A night under the stars and moon in drought and cold winter of the south of Tunisia is about discovering practices, means of life and human and nature relationship.

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Project news

14 April 2020
[Get to know MEDUSA's territories] Calçotada, a curious Catalan culinary tradition

If you have ever been to Catalonia in springtime, you might have seen a long leek/spring onion sort of produce being sold on fruit markets and announces on restaurant menus.

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Project news

03 April 2020
[MEDUSA sister projects] EU4YOUTH

MEDUSA always aim to join forces, find synergies and make a change all together!

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Project news

01 April 2020
[Get to know MEDUSA's territories] The Cammino Materano, Italy

The Cammino Materano is a walking route that crosses Puglia and Basilicata.

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Project news

01 April 2020
[Get to know MEDUSA's territories] Wadi Mujib, Jordan

haracterized by its water springs, waterfalls, ponds and wildlife of birds and plants, Hidan Valley is a unique ecological place and part of the Mujib Biosphere Reserve.

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Project news

01 April 2020
[Get to know MEDUSA's territories] Tunisia, Al Maghreb

The north of Tunisia is mountainous, with a Mediterranean climate. The south is semi-arid, becoming arid desert closer to the Sahara desert in the south.

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Project news

31 March 2020
[Get to know MEDUSA's territories] The Tremiti islands, Italy

Located 12 miles away from the shores of Puglia, the Tremiti islands are a paradise for divers.

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Project news

31 March 2020
[MEDUSA sister projects] TheRout_Net project

TheRout_Net is a strategic project funded by the Interreg V-A Greece-Italy Programme 2014/2020 that aims to enhance the development of slow tourism.

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Project news

26 March 2020
Yarmouk Forest Reserve, Jordan

Discover the Yarmouk Forest Reserve in Jordan, one of the pilot areas of the MEDUSA project.

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Project news

25 March 2020
[Get to know MEDUSA's territories] Alamat, Lebanon

There are treasures in every corner in Lebanon and Alamat is one of them.

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Project news

19 March 2020
Why you should definitely meet some Lebanese people?

The diversity in landscape, nature in Lebanon is phenomenal. But the contagious positive energy and sociability traits that the Lebanese people possess make it a 'one-stop-shop' destination.

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Project news

18 March 2020
[Get to know MEDUSA's territories] Ehden’s Blue Cliff, Lebanon

When it comes to seeking adventure in the Mediterranean, enthusiasts always recommend paying a visit to Lebanon for its charm and unique appeal.

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Project news

12 March 2020
On two wheels through Puglia - Cycling across a Natural Park

The Regional Natural Park of Coastal Dunes in Puglia is heaven for bike lovers.

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Project news

10 March 2020
[MEDUSA - Open Tender] Trainer for Sustainable Tourism Destination Management - cancelled

MEDUSA project is looking for a Consultant/Trainer to deliver a “Training of Trainers (ToT)” programme on sustainable tourism destination management.

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Project news

10 March 2020
Jordan, the "land of deep history", a tourism treasure box

This article forms part of a series of publications under MEDUSA to promote less-known natural and cultural touristic assets in the project partner territories.

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Project news

04 March 2020
[MEDUSA sister projects] MEDGAIMS - Gamification for Memorable tourist experiences

Gamification for Memorable tourist experiences is a project implemented in Lebanon, Spain, Italy and Jordan for a total budget of 2.3 million.

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Project news

03 March 2020
[MEDUSA sister projects] Meet “CoHeN – Coastal Heritage Network”

“CoHeN – Coastal Heritage Network” is a European strategic project funded by Interreg V-A Greece-Italy Programme 2014/2020 that aims to promote cultural slow tourism.

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Project news

02 March 2020
[MEDUSA] Save the Date! Cross-border Seminar on Mediterranean Adventure Tourism

The event will take place on 1-2 June 2020 in Amman (Jordan).

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Project news

19 February 2020
[Get to know MEDUSA's territories] The natural splendour of Catalonia – a review for adventure lovers

Catalonia is probably best known for its capital city Barcelona, but the region located in the north-eastern corner of Spain has much more t…

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Project news

17 February 2020
Puglia - more than just the "heel" of the boot

Read a short review about Puglia, the easternmost region in Italy and partner territory under MEDUSA project.

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Project news

14 February 2020
Winterhiking experience at Pedraforca in Catalonia

Winter is the new spring! This is even more true in Catalonia, where the weather conditions allow for hikes in the hilly and mountain areas of the region all year round.

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Project news

07 February 2020
What is adventure tourism and why is it more sustainable?

Physical activity, a connection to nature and an immersive cultural experience are the main ingredients of adventure tourism.

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Project news

09 December 2019
[MEDUSA Open tender] Opportunity for tourism experts

The MEDUSA project is seeking local tourism experts to provide an analysis of the Adventure Tourism market and determine what opportunities exist for future development of the sector.

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Project news

26 November 2019
MEDUSA participates in the opening conference of the Med Pearls project

The Barcelona Chamber of Commerce, lead beneficiary of MEDUSA project, attended the launching event of the Med Pearls project.

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Project news

26 November 2019
Launching of the MEDUSA project

MEDUSA aims to develop and promote adventure tourism in the Mediterranean region as a sustainable niche in the global tourist market.

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