MEDUSA
Photo © EU Neighbours by Khaled Taleb
Development and promotion of Mediterranean Sustainable Adventure Tourism

About the project

The Mediterranean region is one of the world’s leading tourist destinations. Facing growing competition and deterioration of the political and security situation, the destination has demonstrated symptoms of a slowdown, which makes the recovery of the sector an economic priority. This downturn may also present an opportunity to transform the tourism model into a sustainable and competitive one, addressing current sectorial challenges as the predominance of mass seaside tourism, dependent on the European market and territorial imbalances. MEDUSA will tackle these joint challenges via targeted and inter-related capacity building and cross-border interventions to develop and promote adventure tourism in the region, a niche which grew by 195% between 2010 and 2014. By designing and testing routes and itineraries that offer improved adventure tourism products, MEDUSA will contribute to job creation and income for local communities in the medium and long term. Moreover, the project has the potential to reveal lesser-known destinations and attract tourists throughout the year.

Key information

MEDUSA
Development and promotion of Mediterranean Sustainable Adventure Tourism
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Spain, Jordan, Lebanon, Italy, Tunisia

Financial data

3.3 million
Total budget
2.9 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

7
Partners
5
Countries
9
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Project outputs

Documents

Videos

What will be improved?

The visibility of less-known destinations and local communities able to generate and improve adventure tourism products will be increased, resulting in new job opportunities, especially for women and youth. Furthermore, a more balanced distribution of tourist streams in terms of seasonality and geographical areas will be supported, as well as the inclusion of local communities in the tourism business. In addition, the project will focus on the environmental footprint of tourism activities through safeguarding biodiversity, wildlife, natural resources, and rural communities.

Who will benefit?

  • 110 public authorities among tourism and environmental ministries, regional and national governments, municipalities, tourism boards and associations 
  • 250 organisations from the private sector including tour operators and travel agencies, tourist guides, SMEs, farmers, hotel developers, NGOs
  • 60 civil society organisations among heritage organisations, sports associations, park and wildlife organisations 
  • Local communities in 135 municipalities
     

Expected achievements

  • 1 global market research and analysis report on adventure tourism in the Mediterranean region
  • 33 training sessions organised on sustainable destination management and business planning
  • 10 strategic alliances to foster public-private destination management in a sustainable manner 
  • 1 adventure tourism product co-creation programme
  • 10 new or improved adventure tourism products 
  • 3 cross-border adventure tourism routes, itineraries and day trips
  • 1 marketing strategy to establish relationships with tour operators and travel agencies
block-description

Project news

26 March 2020
Yarmouk Forest Reserve, Jordan

Discover the Yarmouk Forest Reserve in Jordan, one of the pilot areas of the MEDUSA project.

block-description

Project news

19 March 2020
Why you should definitely meet some Lebanese people?

The diversity in landscape, nature in Lebanon is phenomenal. But the contagious positive energy and sociability traits that the Lebanese people possess make it a 'one-stop-shop' destination.

block-description

Project news

18 March 2020
[Get to know MEDUSA's territories] Ehden’s Blue Cliff, Lebanon

When it comes to seeking adventure in the Mediterranean, enthusiasts always recommend paying a visit to Lebanon for its charm and unique appeal.

block-description

Project news

12 March 2020
On two wheels through Puglia - Cycling across a Natural Park

The Regional Natural Park of Coastal Dunes in Puglia is heaven for bike lovers.

block-description

Project news

10 March 2020
MEDUSA - Open Tender: Trainer for Sustainable Tourism Destination Management

MEDUSA project is looking for a Consultant/Trainer to deliver a “Training of Trainers (ToT)” programme on sustainable tourism Destination Management.

block-description

Project news

10 March 2020
Jordan, the "land of deep history", a tourism treasure box

This article forms part of a series of publications under MEDUSA to promote less-known natural and cultural touristic assets in the project partner territories.

block-description

Project news

04 March 2020
[MEDUSA sister projects] MEDGAIMS - Gamification for Memorable tourist experiences

Gamification for Memorable tourist experiences is a project implemented in Lebanon, Spain, Italy and Jordan for a total budget of 2.3 million.

block-description

Project news

03 March 2020
[MEDUSA sister projects] Meet “CoHeN – Coastal Heritage Network”

“CoHeN – Coastal Heritage Network” is a European strategic project funded by Interreg V-A Greece-Italy Programme 2014/2020 that aims to promote cultural slow tourism.

block-description

Project news

02 March 2020
[MEDUSA] Save the Date! Cross-border Seminar on Mediterranean Adventure Tourism

The event will take place on 1-2 June 2020 in Amman (Jordan).

block-description

Project news

28 February 2020
[MEDUSA Open tender] Expert for international benchmarking study

MEDUSA project is looking for a consultant to carry out an international benchmarking study on sustainable innovative practices in adventure tourism.

block-description

Project news

19 February 2020
[Get to know MEDUSA's territories] The natural splendour of Catalonia – a review for adventure lovers

Catalonia is probably best known for its capital city Barcelona, but the region located in the north-eastern corner of Spain has much more to offer.

block-description

Project news

17 February 2020
Puglia - more than just the "heel" of the boot

Read a short review about Puglia, the easternmost region in Italy and partner territory under MEDUSA project.

block-description

Project news

14 February 2020
Winterhiking experience at Pedraforca in Catalonia

Winter is the new spring! This is even more true in Catalonia, where the weather conditions allow for hikes in the hilly and mountain areas of the region all year round.

block-description

Project news

07 February 2020
What is adventure tourism and why is it more sustainable?

Physical activity, a connection to nature and an immersive cultural experience are the main ingredients of adventure tourism.

block-description

Project news

09 December 2019
[MEDUSA Open tender] Opportunity for tourism experts

The MEDUSA project is seeking local tourism experts to provide an analysis of the Adventure Tourism market and determine what opportunities exist for future development of the sector.

block-description

Project news

26 November 2019
Launching of the MEDUSA project

MEDUSA aims to develop and promote adventure tourism in the Mediterranean region as a sustainable niche in the global tourist market.

Projects view