Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives

About the project

Most models of tourism in the Mediterranean area are based on mass tourism and follow a fragmented vision of the region as a sum of different markets. Med Pearls aims at internationally positioning the Mediterranean as a unique and integral destination to experience the Med lifestyle through SlowTourism (ST), inviting travellers to discover sustainably and responsibly new destinations while taking time to have direct contact with local communities. The project will deliver a set of 26 new ST products created by local Destination Management Companies (DMCs) and ICT enterprises thanks to financial and technical support called Product Development and Innovation Facilities. The idea is to create similar experiences based on the typology of products and themes agreed among partners, therefore, visitors will live similar experiences, of the same quality, in any of the 13 areas targeted by Med Pearls. The project will address both local and international markets, like the USA, Canada, Northern Europe, Russia or Asia, organising a comprehensive commercialisation and marketing strategy. 

Key information

Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Spain, Egypt, Greece, Jordan, Italy, Palestine

Financial data

3 million
Total budget
2.7 million
EU contribution
Project co-financing


Project in numbers

Technical outputs

Project duration

Start date
End date





Project outputs



What will be improved?

The positive effects of Med Pearls activities are linked to the creation of job opportunities deriving from the development of Slow Tourism products and the associated extension of the average length of stays of travellers. Additionally, less known touristic areas will be promoted by exploiting local resources in a respectful, responsible sustainable way, and local communities/businesses will play an essential role in the creation of Slow Tourism products. Finally, the Med Pearls cross-selling strategy will ensure that the Mediterranean is commercialised as an integral tourist destination, and not simply as a sum of different markets.

Who will benefit?

  • 630 private actors among Destination Management Companies, accommodation owners, transportation companies, sport and active tourism companies, ICT start-ups
  • 120 public entities 
  • Tourists and local communities

Expected achievements

  • 390 people trained on Slow Tourism products development, marketing and promotion 
  • 2 facilities for product development and innovation in the Slow tourism sector 
  • 26 Slow Tourism products and 6 ICT solutions created
  • 40 marketing and visibility initiatives to promote the developed tourism products and destinations 
  • 13 action plans for the implementation of Slow Tourism strategies in pilot areas

Project news

Med Pearls: key commercialisation tips to reach the international demand

Get key practical recommendations to boost your commercialisation strategy of slow tourism products thanks to the new Med Pearls publication: main tour operators, main channel…


Project news

Med Pearls: Can your tourism package be considered Slow Tourism?

Check out if your tourism products and packages are within the requirements of the Slow Tourism philosophy, your strong points and your areas for improvement.


Project news

Med Pearls: How to implement Slow Tourism in your destination?

Don't miss out key strategic information on how different tourism destinations from around the world have successfully implemented the Slow Tourism approach.


Project news

Med Pearls: results of the market research on Slow Tourism demand are online

Find out about the most strategic outbound markets for Slow Tourism towards the Mediterranean region.


Project news

Med Pearls releases the most comprehensive publication to date on Slow Tourism

Join us in this series of articles where the main conclusions of this study will be unveiled. First release: Conceptualization and trends on Sustainable and Slow Tourism.


Project news

Get to know the 13 Med Pearls pilot areas!

The Med Pearls project is working in 13 areas of 6 countries to develop the first ever cross-border offer of Slow Tourism experiences in the Mediterranean region.


Project news

Med Pearls: tender for external audit services

Med Pearls project Lead Beneficiary in Spain: 'Agència Catalana de Turisme', is looking for an external auditor. Deadline for submitting bids is 03/08/2020


Project news

04 June 2020
Med Pearls partner 'Palestine Wildlife Society' is looking for an external auditor

Interested applicants are invited to submit their bids by 15th of June 2020.


Project news

04 May 2020
Med Pearls project is looking for an external auditor

Med Pearls Italian project partner 'APS Mediterranean Pearls' is looking for an external auditor. Deadline for submitting bids is 12 of May 2020.


Project news

07 January 2020
Med Pearls: a new approach to sustainable tourism

The Med Pearls project will create 26 sustainable slow tourism experiences in 6 Mediterranean countries, the so-called "Mediterranean Pearls"

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