Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives

About the project

Most models of tourism in the Mediterranean area are based on mass tourism and follow a fragmented vision of the region as a sum of different markets. Med Pearls aims at internationally positioning the Mediterranean as a unique and integral destination to experience the Med lifestyle through SlowTourism (ST), inviting travellers to discover sustainably and responsibly new destinations while taking time to have direct contact with local communities. The project will deliver a set of 26 new ST products created by local Destination Management Companies (DMCs) and ICT enterprises thanks to financial and technical support called Product Development and Innovation Facilities. The idea is to create similar experiences based on the typology of products and themes agreed among partners, therefore, visitors will live similar experiences, of the same quality, in any of the 13 areas targeted by Med Pearls. The project will address both local and international markets, like the USA, Canada, Northern Europe, Russia or Asia, organising a comprehensive commercialisation and marketing strategy. 

Key information

Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Spain, Egypt, Greece, Jordan, Italy, Palestine

Financial data

3 million
Total budget
2.7 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

8
Partners
6
Countries
10
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Project outputs

Documents

Videos

What will be improved?

The positive effects of Med Pearls activities are linked to the creation of job opportunities deriving from the development of Slow Tourism products and the associated extension of the average length of stays of travellers. Additionally, less known touristic areas will be promoted by exploiting local resources in a respectful, responsible sustainable way, and local communities/businesses will play an essential role in the creation of Slow Tourism products. Finally, the Med Pearls cross-selling strategy will ensure that the Mediterranean is commercialised as an integral tourist destination, and not simply as a sum of different markets.

Who will benefit?

  • 630 private actors among Destination Management Companies, accommodation owners, transportation companies, sport and active tourism companies, ICT start-ups
  • 120 public entities 
  • Tourists and local communities
     

Expected achievements

  • 390 people trained on Slow Tourism products development, marketing and promotion 
  • 2 facilities for product development and innovation in the Slow tourism sector 
  • 26 Slow Tourism products and 6 ICT solutions created
  • 40 marketing and visibility initiatives to promote the developed tourism products and destinations 
  • 13 action plans for the implementation of Slow Tourism strategies in pilot areas
     

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