It is clear that the trend in tourism is more and more leaning towards sustainability.

Therefore, a study was conducted to highlight the main tourism market trends and generic information on 5 relevant countries/markets (France, UK, Norway, Germany, USA) in order to create a package containing the three major components (physical activity, cultural exchange or interaction and engagement with nature).

The study offers a fullest and more complete experience to the clients and impact positively on the tourism market.

An analysis of outbound market and other new technologies alongside the important role of stake holders is considered thoroughly in the creation of the Adventure Tourism products.

Categorizing the clients into different age and gender groups and the intensity of the adventure are taken into consideration as well, so the best personalized, efficacious experience can be achieved.

The main goal of this study is to provide a unique, authentic experience, unlike the commercial ones found by other competitors, and entice adventurous travelers to choose MEDUSA’s destination experiences for the best value of money and time.