Promoting UPcycling in Circular Economy through INNovation and education for creative industries in MEDiterranean cities

About the project

Mediterranean cities face the issue of overwhelming waste production demanding effective and urgent actions. Circular economy principles may offer a solution to this problem. As it is generally recognised that a noticeable percentage of waste in city centres is produced by Cultural and Creative Industries (CCIs), their involvement in circular economy schemes is of great importance. Although there are disparities between cities in the North and the South of the Mediterranean area, they share common cultural characteristics. Therefore, by building on their common identity and by integrating into their productive schemes the principles of the circular economy, Mediterranean cities can create resilient urban environments and communities, establishing a supportive framework for CCI SMEs clustering. INNOMED-UP proposes to work with CCIs to shift local urban economies towards a circular production and consumption paradigm including optimal use of material resources, innovation enhancement for SMEs, knowledge transfer among cities, social inclusion and citizens’ engagement. The project will work at a cross-border level supporting both technological developments (such as modern procedures of upcycling, technological informative platforms, etc.) and traditional recycling practices. 

Key information

Promoting UPcycling in Circular Economy through INNovation and education for creative industries in MEDiterranean cities
A.2 Support to education, research, technological development and innovation
A.2.2 SMEs access to research and innovation
Greece, Italy, Tunisia, Palestine, Jordan

Financial data

3.1 million
Total budget
2.8 million
EU contribution
Project co-financing


Project in numbers

Technical outputs

Project duration

Start date
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Project outputs



What will be improved?

The adoption of circular economy procedures within Cultural and Creative Industries will improve waste management thanks to technological absorption and innovative knowledge transfer, consequently, transforming Mediterranean cities into more resilient territories. The implementation of these procedures, is expected to promote job contracts of scientific experts and technical staff and also SMEs will benefit of from research opportunities born from clusters and innovation vouchers to acquire equipment and mentorship support.

Who will benefit?

  • 60 SMEs from the cultural and creative sector, 
  • Unemployed and marginalized people (mainly young people and women) 
  • Regional and local authorities
  • Over 3,000 citizens

Expected achievements

  • 1 model to foster a circular economy in urban planning
  • 60 CCI SMEs involved in training activities on circular economy
  • 6 clusters of CCI SMEs established in selected Mediterranean historic cities 
  • 2 smart tools for waste collection (smart bike and smart garbage bin) developed 
  • 1 central information system to monitor waste collection
  • 1 open source repository for sharing circular designs and eco-design toolkits
  • 27 pilot innovative products and services 
  • 2 reuse open markets to foster the upcycling and creative use of waste or unwanted materials 
  • € 205,000 granted to SMEs as innovation and mentorship vouchers

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